Golf club with residential and leisure development
SpainStrategic and operating plan: long‑term financial model, new membership fee structure and a weekly dashboard for management.

The firm’s mandates and the experience behind them. We name a client only with their permission.
Strategic and operating plan: long‑term financial model, new membership fee structure and a weekly dashboard for management.
Concept and development of a padel and tennis club through to opening.
Operations management and a technical file for every property, to one standard.
Commercial strategy, operations and agronomy as one plan.


Los Naranjos, Marbella: bare land in 2022, a padel and sports club in 2024, next to the golf course. Our Managing Partner’s experience before founding the firm.
These cases come from the career of Julián Romaguera, our Managing Partner, before EROLA Sports & Hospitality was established.
Golf, four hotels and the residential scheme run as one system, taking golf to operating breakeven.
The lessonWell coordinated, course and homes share services and lower costs.
New source markets in Asia through tour operators: Korean partners chartered flights, and guests from China and Japan followed.
The lessonBefore investing in product, find out whether the problem is the product or the demand.
Two courses run from one central Clubhouse, with accommodation and the restaurant as the social heart.
The lessonWhere a Clubhouse sits shapes operating cost and guest experience for decades.
jr@erolahospitality.com