Platform · Before investing

Hotel and golf club consultancy in Spain and abroad

Strategy and feasibility, before you invest.

Before investing

Strategic Decision Advisory™

Strategic Decision Advisory™

We put the market study, the financial model, the concept design and the operator’s offer on the same table and check that they add up, with staffing, maintenance, energy and the opening timeline included. Each document can look reasonable on its own and still point somewhere different. We turn them into one plan that a board, a family office or an investment committee can act on.

What we do

Visit the asset and the site

We walk the land, the buildings and the operation before we open a spreadsheet.

Rebuild the business plan

Revenue and costs rebuilt with real operating figures: staffing, maintenance, energy and the time it takes to open.

Compare alternative uses

Hotel, residential, club or mixed use, each with its investment, its income and what it will cost to run.

Review the operator’s offer

Fees, incentives and obligations read against the plan for the asset.

Prepare the board paper

A clear recommendation for the board, the family office or the investment committee.

Scope can include

  • Highest and best use
  • Market and demand assessment
  • Feasibility and business plan review
  • Hotel, resort, golf and sports strategy
  • Residential and branded residence amenity strategy
  • Repositioning strategy
  • Membership, revenue and pricing strategy
  • Operator strategy
  • Commercial and operational due diligence

Typical deliverables

  • Board paper
  • Strategic options report
  • Recommendation memo
  • Feasibility review
  • Investment committee presentation
  • Revised business plan

When clients call us

  • Before buying, building or repositioning an asset
  • When land or a facility needs its best use defined
  • When a business plan needs independent validation
  • Before a proposal goes to a board, family office or investors
The first step

Start with one defined piece of work

Most engagements begin with one defined piece of work, with its scope and fee agreed in advance. The deliverable is an Owner Decision Report, written for the owner, the board or the investment committee that has to act on it.

Discuss your project

What the report contains
  1. The question, in one sentence
  2. What is happening in the asset, and why
  3. What it means for the owner
  4. Options and their consequences
  5. Recommendation and next steps, with names and dates
  6. Main risks, and the information still missing

To prepare it we ask for the essentials: type of asset and its uses, two years of revenue and costs by business line, CAPEX completed and planned, the management model and what has already been agreed.